Zag

Zag is an independent growth consultancy born within creative agency BBH in 2010. Specializing in fueling growth for both global corporations and startups, Zag operates through four key disciplines: growth strategy, innovation, brand experience, and venturing. Their expertise lies in identifying new market opportunities, accelerating product and service development, defining brand experience, and investing in seed stage consumer startups to drive rapid scale. The company has earned a strong reputation with clients such as Audi, BT, Discovery, Deloitte, Disney, Facebook, R&A, World Vision, and Yamaha. Zag's true differentiation lies in its ventures, where they have invested cash and services in 27 seed stage ventures, now collectively valued at more than £135m. With its headquarters in London, Zag's unique positioning as a growth consultancy embedded within a creative agency provides it with a unique edge in the market, allowing them to deliver top-line growth for ambitious leaders across various industries.