YuLife

YuLife is a United Kingdom based startup in the industries of Health and Wellness, Insurance, Life insurance, and Human Resources. Founded in 2016, the company's slogan "Protects lives. Rewards living. Inspires life." reflects its mission to inspire people to live their best lives in financial, mental, and physical aspects. YuLife offers group life insurance designed to promote healthy living and engagement, going beyond traditional insurance by incorporating elements of wellness and rewards. YuLife has introduced an innovative 'win-win' model that benefits individuals, businesses, and society. The company's all-in-one platform provides workplace wellness solutions including staff wellbeing challenges, virtual GP, on-demand mental health, financial protection, and rewards, all accessible through their highly engaging YuLife app. Employees earn YuCoins by engaging in wellness activities, which can be used to purchase gifts or contribute to charitable causes. The company's approach has led to impressive user engagement, with over a third of customers interacting with YuLife daily and 87% reporting an improvement in their wellbeing. The last investment, a Non Equity Assistance investment on 21 September 2022, came from Future Fifty, highlighting investor confidence in the company's unique approach to insurance and wellness. Sammy Rubin, CEO and Founder, articulates the company's focus on supporting workplaces in caring for their staff and helping them adapt to the post-pandemic wellbeing crisis. With its forward-thinking vision, YuLife aims to continue reshaping the landscape of insurance and workplace wellness.