YouEye—a UserZoom company

YouEye—a UserZoom company was founded in 2011 and recently received a $3.30M Venture Round investment on 19 March 2015 from Dingman Center for Entrepreneurship and GfK. The company, now a part of UserZoom, focuses on qualitative analytics and customer insights to drive performance in areas such as Brand Impact, eCommerce Conversions, and Product Design. The acquisition by UserZoom is aimed at incorporating the YouEye solution into their user experience platform, blending scalable quantitative data with agile qualitative feedback. This move is driven by a desire to empower companies to identify significant opportunities for improving digital products. By leveraging remote usability testing, behavior recognition, survey analytics, and user experience analytics, YouEye and UserZoom are reshaping the landscape of customer research. As the industry sees an influx of new websites, products, and services daily, the need for engaging and usable solutions becomes increasingly crucial. The company's aim to reinvent customer research provides a more efficient and cost-effective alternative to traditional focus groups and labs. This approach is designed to offer companies unfiltered feedback from study participants, allowing them to develop exceptional experiences. In a world where the digital sphere is rapidly evolving, the integration of YouEye into UserZoom represents a step towards addressing the growing demand for insightful and actionable user feedback in the fields of analytics, big data, enterprise software, and SaaS.