You Are What You Sleep

You Are What You Sleep (YAWYS) is a sustainable sleep health startup that offers quality wool bedding made from Australian Wool and covered in sustainable Tencel, which is derived from Eucalyptus. The company's slogan "We bring sustainable sleep health to all" emphasizes their commitment to providing natural solutions for quality sleep. Founded in 2017 by Brett Howlett, the startup aims to address sleep issues through natural means after the founder's quest for a solution led him to realize the value of products derived from nature. YAWYS takes pride in the quality, provenance, and care of their products, with a commitment to controlling the entire process to ensure unwavering confidence in their offerings. The startup's dedication to quality has earned them the endorsement of the Woolmark label, a premier natural fiber logo. With a focus on the benefits of cool wool, including heat and moisture control, allergy-friendliness, and anti-bacterial properties, YAWYS aims to provide consumers with a better night's rest. For more information, interested parties can contact YAWYS at [email protected] or visit their website at https:\/\/vimeo.com\/377136288. Overall, YAWYS presents an innovative approach to addressing sleep health by providing sustainable wool bedding. The company's commitment to quality and natural solutions aligns with the growing trend of wellness-focused consumer preferences, making it a compelling investment opportunity for venture capitalists seeking to tap into the health and wellness market. With a strong emphasis on provenance and sustainability, YAWYS has the potential to resonate with environmentally conscious consumers, further bolstering its market viability.