Y/ELM+ Protection

Y/ELM+ Protection is a Swedish startup founded in 2021 by riders, offering protective gear designed to empower and enable riders to push their limits without compromising safety. The company's slogan, "Founded by riders. Protective gear that enables riders to experience the thrill of riding hard without restraint," effectively captures its mission. Y/ELM aims to establish itself as a leader in the manufacturing of protective gear, prioritizing quality and innovation. Its recent milestone includes securing a kr5.00M Venture Round investment on 19 October 2022, with Wellstreet as the lead investor, marking a significant validation of its potential. As it continues to gain traction in the industry, Y/ELM is well-positioned to catalyze a positive shift in the riding gear market and elevate the safety standards for riders worldwide.