Yates

Yates is a renowned retail startup, headquartered in Australia, that has been making waves since its establishment in 1879. With a slogan of "Live the joy of the garden!", Yates has carved a niche for itself in the gardening industry by focusing on helping people grow and succeed in gardening endeavors. The company takes pride in its extensive range of high-quality garden products, including fertilisers, plant protection products, garden accessories, lawn seeds, and potting mixes.

Founded by Arthur Yates, an Englishman who migrated to New Zealand, the seed business initiated in Auckland in 1883 laid the groundwork for Yates' prominent position in the Australian and New Zealand gardening sector. Notably, the Yates Garden Guide, a widely acclaimed gardening book, has been in circulation for over 110 years, with an impressive tally of over 7 million copies

While Yates has not disclosed its last investment or the involved investors, the company's dedication to nurturing the growth of gardens and providing comprehensive gardening services reflects its commitment to excellence. With a rich history and a focus on innovation and quality, Yates continues to be a leading force in cultivating the joy of gardening.