XAD spoteffects GmbH

XAD spoteffects GmbH is a leading TV Ad Tech provider in the German-speaking market, specializing in cross media monitoring and analysis of advertising campaigns. The company's focus on TV tracking, advertising response analysis, and real-time synchronization of TV and online campaigns sets it apart in the industry. The **spotresearch** tool utilizes state-of-the-art video and audio recognition technology to automatically identify and extract every TV commercial aired. This provides precise airing data, including station information, spending, commercial environment, and TV ad versions. XAD's comprehensive monitoring covers all stations and programs, providing valuable insights into the advertising market and media strategies employed by competitors across industries. With **spoteffects**, TV-media planners can optimize advertising campaigns for online shops and websites based on immediate website visits and conversions generated by each TV commercial broadcast. The tool bridges the gap between TV and web data, offering insights for optimal campaign planning, channel selection, and improving ROI. **spotsync** enables real-time synchronization of TV and online campaigns, allowing for highly efficient multi-screen targeting of potential customers. The tool enhances the synchronization of search engine advertising (SEA) measures with TV commercial airings, effectively capturing and directing SEA traffic to the target websites. Founded in **2010**, XAD spoteffects GmbH operates in the industries of advertising, analytics, data analytics, digital media, and media. The company's innovative approach to integrating TV and online advertising presents promising opportunities for investment in the rapidly evolving digital advertising landscape.