WTBI (What's The Big Idea?) is a full-service design and marketing agency founded in 1992 by Tracy Cink with a focus on conceptual design and customer service. Specializing in print design, branding, corporate communications, packaging, events, and mobile app concepting, the company caters to a diverse range of industries including Advertising, Design, and Marketing. Their client portfolio consists of notable names such as PepsiCo, Frito-Lay, AT&T, Pizza Hut, Taco Bell, GE, Pelican, and more. WTBI aims to provide clients with swift solutions by leveraging the expertise and resources of a large agency while maintaining a customer-centric approach.
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