Worth Wearing is an Italian startup and among the first 10 companies classified as Social Benefit in Italy. The company's slogan "Online platform that helps people & nonprofit raising funds for good causes through a free service of t-shirt on-demand" reflects its core mission. Founded in 2016, Worth Wearing operates as an online platform enabling individuals and non-profits to raise funds for social or ethical causes by offering a free and on-demand service for customized t-shirts and merchandise. The company addresses the challenge of fundraising by providing a user-friendly solution, acknowledging the difficulty in asking for money. Moreover, Worth Wearing emphasizes the importance of minimizing environmental impact, as evident from their commitment to ecological, fair-trade, and sustainable t-shirts. In January 2017, Worth Wearing secured a Seed Round investment from Embed Capital, signifying early investor confidence in the startup's concept and potential impact. With its unique positioning in the market, focusing on both social good and environmental sustainability, Worth Wearing is poised to capture a rapidly growing segment of socially conscious consumers and organizations.
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