WOOP

WOOP is a Singapore-based startup founded in 2017, envisioning to reshape the marketing landscape by creating a Triple-Win Platform. Their slogan, "World's 1st Triple-Win Platform. Brands get Engagement. Consumers get Good Karma. Children in Need get Educated," reflects their core values. WOOP leverages digital engagement to deliver a high return on investment for brands and generate funds for children's education, aligning with the UN Sustainable Development Goal 4 - Quality Education. With a focus on advertising, WOOP has collaborated with renowned companies such as Unilever, Procter & Gamble, L'Oréal, Philips, Reckitt Benckiser, Johnson & Johnson, Abbott, and Kimberley Clarke. Their platform has empowered over 3 million consumers to take more than 6 million engagement actions, resulting in the funding of over 4 million hours of education. WOOP's innovative approach redefines marketing as not only a tool for driving consumption but also a force for creating positive social impact. By breaking down barriers to charitable giving and addressing skepticism about the impact of donations, WOOP aims to instill a culture of compassion and philanthropy among consumers. As a venture capital firm, the promising track record and societal impact of WOOP positions it as an intriguing investment opportunity in the evolving landscape of socially responsible marketing platforms.