Woola is an Estonia-based startup with a mission to revolutionize the packaging industry. Founded in 2019, Woola's slogan, "We use waste wool to replace plastic packaging", reflects its commitment to sustainability and addressing the global issue of plastic waste. The company offers packaging made of leftover sheep wool, providing a sustainable alternative to traditional plastic packaging, particularly for online shopping. In a recent development, Woola secured a significant €2.50M Seed Round investment on 13 December 2023, attracting support from prominent investors including Future Ventures, Lemonade Stand, and Metaplanet Holdings. This funding will enable Woola to further develop its innovative solutions and expand its impact in reducing plastic waste. With its unique approach and strong investor backing, Woola is well-positioned to drive positive change in the packaging industry.