Woods Equipment

Woods Equipment is a well-established player in the agricultural tractor attachments industry, having been founded in 1946. The company's slogan, "Get After It," reflects its commitment to delivering high quality, durable products. What sets Woods apart is their emphasis on customer input, innovation, and product excellence. The company recently unveiled a new campaign to highlight the individuals behind its product design and engineering. This move aims to showcase the talented team that ensures Woods' attachments not only perform well, but also prioritize usability, safety, and maintenance. Additionally, the company places a premium on aesthetics, with a focus on giving their products a clean, fresh, and rugged appearance. To support this narrative, Woods has unveiled a new tagline and icon, symbolizing the three pillars of the brand - design, durability, and style. The company's products are widely utilized in various settings, from mowing roadsides to maintaining pastures, waterways, and crop shredding. This versatile usage underscores the widespread presence of Woods in livestock operations, recreational areas, and market gardens. The "Woods innovators" are prominently featured in the company's annual Product Guide catalog, Ag trade shows, social media posts, and website. The campaign was launched at the National Farm Machinery Show in Louisville, Kentucky, U.S.A. and is set to continue rolling out throughout 2019 and beyond. This strategic approach to showcasing its team and products underscores how Woods is leveraging its strengths to further its position in the Agriculture and Manufacturing industries.