Wonder Veggies

Wonder Veggies is a food and beverage startup founded in 2022, aiming to revolutionize the fresh produce market with a unique approach. The company has developed a pioneering technology to naturally cultivate probiotic vegetables and fruits, addressing the increasing consumer demand for healthier food in the $750b fresh vegetables market. Having secured a $3M seed investment from JVP, a team of esteemed scientists led by renowned Hebrew University Prof. Oded Shoseyov, and top executives including former President and CEO of Strauss Group, Gadi Lesin, Wonder Veggies is set to introduce a breakthrough in the industry. The patented-pending technology combines the benefits of fresh vegetables with probiotics' health and wellness benefits, offering a superior probiotics delivery system. Wonder Veggies has already made strides in their journey, successfully growing the first breed of probiotic sprouts and lettuce, and forging partnerships with leading Israeli and US growers and bagged salad companies. With a product launch scheduled for 2024, the company is well positioned to lead a new category of probiotic vegetables, aligning with significant market trends and empowering consumers to prioritize gut health.