Witlee

Witlee is disrupting the online publishing industry by providing access to the lucrative $4.5B product advertising market. In 2016, U.S. retailers spent $4.5B on Product Listing Ads, mainly on platforms like FB, Snapchat, Google, and Pinterest. However, content sites driving over 2B affiliate clicks monthly couldn't tap into this "Pay Per Click" spend, being limited to lower-paying affiliate advertising. Witlee stepped in to fill this gap, offering content sites a product discovery monetization service, "Products you may also like," significantly boosting revenue in a contextual and native manner. Their native product advertising resolves issues with "dead links" and automatically enhances revenue streams. Founded in 2016, Witlee's innovative solution attracted TEC Ventures as an Angel Round investor on 01 March 2016. The company operates at the intersection of advertising, e-commerce, and publishing, presenting substantial growth potential in the digital marketing landscape.