Wise Athena

Wise Athena is an artificial intelligence startup that aims to revolutionize pricing optimization for the consumer goods industry. The company's slogan, "Artificial Intelligence That Gives You The Right Prices Every Cycle," encapsulates its core mission. Wise Athena's AI-driven platform assists consumer goods companies in maximizing revenue during promotional cycles, offering solutions for constraint-based predictive optimization, iterative scenario optimization, and prediction of the "best" price and promotion option. Named by CIO Review as one of the Top 100 Most Promising BigData Solution Providers, and selected by SAP for its exclusive SAP.io foundry in Berlin, Wise Athena has garnered attention and recognition within the industry. The company's focus on leveraging AI to predict the right price in just one click addresses the challenges faced by consumer goods companies in aligning pricing and trade promotions to maximize margins and profits, especially in the face of increasing demands from retailers. Founded in 2013 and headquartered in the United States, Wise Athena secured a €1.75M grant investment from the European Commission on 15 March 2019. The company's innovative approach to leveraging AI and big data analytics to optimize pricing strategies positions it as a promising player in the intersection of Consumer Goods and SaaS industries.