Willie's Reserve

Willie's Reserve is a cannabis company founded in 2014 with a mission to embrace a shared journey where the cannabis culture is more than just a product, but a way of life. The company's slogan, "Embrace a shared journey where the cannabis culture is a way of life," embodies its philosophy. The company is deeply rooted in the values and ethos of its founder, Willie Nelson, who has always advocated for a culture of sharing and inclusivity, stating, "my stash is your stash."

Willie's Reserve operates within the Consumer Goods and Food and Beverage industries, with a focus on promoting a lifestyle rather than just a product. In January 2018, the company received a significant $12.00M Convertible Note investment from Tuatara Capital, signaling a strong show of confidence from the investor in the company's vision and potential for growth. This investment demonstrates the attractiveness of the cannabis industry to venture capital and the potential for companies like Willie's Reserve to capture a significant market share.