Willicroft

Willicroft is an Amsterdam-based startup in the food and beverage and manufacturing industries. Founded in 2018, the company has quickly gained recognition, ranking #103 in the Food500 list. Willicroft specializes in producing plant-based cheese and butter products, positioning itself as a sustainable and environmentally friendly alternative for dairy cheese lovers. The company prides itself on being a Certified B Corporation, emphasizing its commitment to meeting the highest standards of social and environmental performance, accountability, and transparency. Willicroft represents a blend of tradition and innovation, drawing inspiration from its founder family's dairy farming background dating back to 1957. Despite its relatively recent establishment, the company has managed to attract significant investor attention, as evidenced by its recent €2.00M Pre Seed Round investment in May 17, 2022. This investment round saw the participation of notable firms such as Rockstart Accelerator, Doehler Ventures, PINC, and Feast Creative Foods. The diverse and reputable investor pool speaks to the promise and potential that Willicroft exhibits in the plant-based food market. With its innovative approach and strong investor backing, Willicroft is well-positioned to make a meaningful impact in the food industry as it carves out its niche as a pioneer in sustainable, planet-proof food products.