Whichit

Whichit is a UK-based B2B software company focusing on an interactive commercial content platform. With the aim to drive user engagement and ROI for marketers and advertisers, the company utilizes innovative technology to profile user preferences and offer personalized commercial incentives in real time. Whichit serves as a one-stop-shop for creating and distributing content, increasing sales, and generating market research insights. Recognized with several awards, including the UKTI's Sirius Programme and the People's Choice Award at Pitch@Palace, Whichit has also been acknowledged as the 2015 'Start-up of the Year EMEA' by Facebook. Moreover, the company has established collaborations with tech giants such as Google and Microsoft, and has formed partnerships with renowned brands and agencies globally. Founded in 2014, Whichit operates within the advertising, SaaS, social media, and marketing industries. Displaying notable potential for user engagement and revenue generation, the company stands as a compelling prospect for venture capital consideration.