What's On India Media Pvt Ltd

What's On India Media Pvt Ltd is a prominent TV Search and Electronic Program Guide metadata company in Asia, acquired by Gracenote, Inc. in 2014, which is now part of Gracenote/ Tribune Digital Ventures (TDV). With coverage across more than 50 countries including India, Jordan, Indonesia, Saudi Arabia, and Egypt, What's-On offers an extensive EPG coverage exceeding 1600 TV channels. Additionally, the company owns TV STREET MAPS (TSM) - a substantial index of Cable & DTH Control-rooms. Its esteemed clients include major players such as STAR TV Network, Zee Network, MSM Network, Discovery, Arabsat, Viacom-18, Disney, Etisalat, Airtel, Tata SKY, and RIL JIO, among others.

Prior to its acquisition by Tribune in July 2014, What's-ON was VC funded by INTEL, Sequoia Capital, and Nexus VP. Founded in 2005 by Atul Phadnis, the company has established itself as a leader in Entertainment Metadata Technology within the industry.