What The Fork

What The Fork is a promising food and drink industry startup, providing an online ordering platform designed to assist business owners in saving time and money. The company's slogan, "Helping business owners in the food and drink industry save time and money with community-based, fair solution," reflects its commitment to fairness and community. Founded in 2018 and headquartered in the United Kingdom, What The Fork differentiates itself by offering fair commissions, exceptional customer service, and a supportive approach to help businesses thrive.

The startup's emphasis on building a close-knit community is evident in its mission to give business owners back control of their operations. Through the development of customized apps for small and large restaurants, takeaways, and cafes, What The Fork provides businesses with access to their customer base, marketing tools, menus, and opening hours while supporting their growth.

In addition to its business initiatives, What The Fork is committed to social responsibility, partnering with The Cookie Jar Foundation, a charity close to their hearts, to support the local community in Dunfermline. With a strong focus on fairness, community, and support, What The Fork is challenging industry giants like Just Eat and Deliveroo with its fair pricing strategy and comprehensive services.

A notable aspect of the company's operations is its family business ethos, which underlines its dedication to a personalized approach and exceptional customer service. The absence of a last investment leaves room for potential growth and investment opportunities, making What The Fork an intriguing prospect for venture capitalists seeking to support innovative and ethical startups in the food delivery and beverage industries.