What Should We Do?! is a leisure recommendation, planning, and booking service based in New York City. Founded in 2016 by Tony Award-winning Broadway producer Arielle Tepper Madover, the startup aims to provide personalized leisure experiences. The slogan "Your Taste + Our Local Experts = Your Perfect City" encapsulates the company's mission. Currently focused on the hospitality industry, the company plans to expand to other select cities globally. Despite an undisclosed last investment round, What Should We Do?! has potential for growth and disruption in the leisure and tourism sector. As a personalized service targeting urban experiences, the company presents a unique value proposition that resonates with the modern consumer. With the right strategic partnerships and investments, this startup could pioneer a new approach to curated leisure experiences in major cities worldwide.
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