Wethenew is a French e-commerce startup, specializing in limited edition sneakers and streetwear. The company, founded in 2018, aims to provide a secure platform for enthusiasts to purchase authentic and rare sneakers with confidence. Their diverse selection ranges from iconic Air Jordans to the latest Adidas collaborations, curated by industry experts. Each sneaker undergoes rigorous authentication to ensure its newness and authenticity before reaching the customer. The most recent investment, a €20.00M Series B funding round on 10 May 2023, saw participation from prominent investors including C4 Ventures, Athletico Ventures, Singular, Antoine Griezmann, and Chalhoub Group. With its headquarters in France, Wethenew has positioned itself as a leading player in the fashion and retail industry, catering to the growing demand for exclusive streetwear products.