Westfield Outdoors GmbH is a leading sales company for outdoor articles in Europe and part of the Zhejiang Hengfeng Top Leisure Group, one of the largest exporters of leisure articles worldwide. The company's main product categories include camping and garden furniture such as folding chairs and beds, tents, backpacks, fishing tackle, and hunting equipment. With sales exceeding $500 million, the products are distributed globally to customers in the United States, Europe, Australia, and Asia. The company aims to further expand its market position in Germany, serving a diverse customer base including national and international hypermarkets, discounters, specialist wholesalers, specialty shops, TV and online shops, as well as end consumers.
Founded in 1991, Westfield Outdoors GmbH operates within the Consumer Goods and Manufacturing industries. As part of the Zhejiang Hengfeng Top Leisure Group, the company benefits from a globally renowned parent organization with a robust vision to become the market leader in the industry. With over 7,000 employees worldwide, the company is committed to being a part of the success story of the Hengfeng Group.
The company's approach to market expansion and diverse customer base, coupled with the strong backing of its parent organization, presents opportunities for potential investors seeking to capitalize on the growth potential within the outdoor articles market in Europe and beyond.
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