Western Sierra Marketing Company is a wholesale dealer auto auction, focusing on serving independent franchise auto dealers, used car dealers, banks, and credit unions. Founded in 2010, the company is a market maker, providing a location for buyers and sellers to come together in central and southern California. It facilitates a live auction that determines price discovery through competitive bidding. The company's inventory includes vehicles consigned from a pool of trade-ins, lease returns, rental fleets, company fleets, and financial institution repos. With its operations in the Retail and Automotive industries, Western Sierra Marketing Company has yet to disclose its headquarters location, last investment amount, or the entities behind its last investment.
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