Welcome to Yorkshire

Welcome to Yorkshire is Yorkshire's official Destination Management Organisation, promoting the region as a great place to visit, live, work, and study. Founded in 2009, the organization actively markets and publicizes Yorkshire through innovative campaigns, leveraging its contagious enthusiasm to attract fans from across the globe. The pre-pandemic tourism in Yorkshire was valued at an impressive £9 billion annually, while employing nearly 225,000 people in the tourism and hospitality industry. The not-for-profit membership organization collaborates closely with local attractions, businesses, and authorities to support the recovery of the tourism sector, which was severely affected by the pandemic. With vibrant cities, a spectacular coastline, stunning countryside, tempting towns, arts, food, drink, history, and heritage, Yorkshire has much to offer visitors. Additionally, its abundant open spaces make it an attractive option for those seeking outdoor experiences. Despite the challenges posed by the pandemic, Welcome to Yorkshire maintains an impressive annual social reach of approximately 20 million engagements and a global brand reach exceeding 23 million. The organization is funded through grants, sponsorship, and member contributions, with all proceeds reinvested directly into promoting Yorkshire as a leading destination. As the tourism industry adapts to the forecasted increased demand for staycations and domestic travel, Welcome to Yorkshire is well-positioned to facilitate the sector's revival, aiding attractions and locations while providing a much-needed financial boost. With its solid foundation, broad reach, and ongoing efforts to champion Yorkshire, the organization presents an intriguing opportunity for potential investors within the travel and tourism industry.