We Heart It (WHI)

We Heart It (WHI) is a visual inspiration and expression platform that combines the functionality of Pinterest with the youthful allure of Tumblr, as encapsulated by their slogan. The company, established in 2008, is an image-based social networking platform focused on visual inspiration and expression. Originating from founder Fabio Giolito's graphic design studies in Rio de Janeiro, We Heart It began as a feature on his website before officially launching in December 2007, preceding Pinterest by two years. The last investment of $6.32M in debt financing was secured on 13 February 2015. We Heart It operates within the industries of mobile, platforms, and social media. With its unique positioning and early entry into the visual inspiration market, We Heart It presents an interesting investment opportunity for venture capitalists.