WAYTATION

Waytation is an Austrian startup founded in 2015, specializing in the Analytics, Big Data, Hardware, and SaaS industries. The company's slogan, "Waytation captures and analyzes every visitor's journey at an event, providing performance and ROI evaluation," aptly represents its core offering. Waytation's innovative solution, WayTag, seamlessly captures and analyzes the entire journey of each attendee at any conference or exhibition. This data is then visualized on the 'Infinity' web platform, providing event organizers with invaluable insights for assessing the effectiveness and return on investment of various event elements such as booths, speakers, session topics, and room allocations. In January 2017, Waytation secured a significant €1.30M Series A investment from startup300, Mapcon Consulting, and the prominent investor Johann "Hansi" Hansmann. This investment underlines confidence in the startup's unique value proposition and its potential for growth. As the events industry continues to prioritize data-driven decision-making, Waytation's offering aligns with the increasing demand for comprehensive event performance analysis. Overall, Waytation's ability to offer event organizers a hassle-free solution for understanding attendee behavior and evaluating event performance positions it as a promising player in the event technology space. With its recent investment, the company is well-positioned to further develop its innovative solution and expand its market presence.