WaystoCap

WaystoCap is an African-focused B2B marketplace striving to assist small and medium-sized businesses in Africa to expand. Its slogan "Helping African SMBs grow!" encapsulates the company's mission.

Founded in 2014 and headquartered in Morocco, WaystoCap eases the complexities of international business for African enterprises, enhancing their trade capabilities. It offers a tech-driven trading platform, connecting businesses to international and regional partners, enabling them to source competitive prices, access better payment terms, and facilitate the entire trade process.

The company has garnered support from prominent early-stage US and international investors, including Battery Ventures, renowned for their investments in Google, 4DX Ventures, who have backed tech giants like Flutterwave, and Y Combinator, notable for their contributions to companies like Airbnb and Dropbox. Additionally, WaystoCap secured a Seed Round investment in July 3, 2019, with the participation of the Pioneer Fund.

With its unique value proposition, backed by the confidence of established investors, WaystoCap is well-positioned to continue supporting African SMBs and making a significant impact within the B2B and e-commerce industries.