Cheetah Experiences

Wayin is a leading zero-party data collection platform now rebranded as Cheetah Experiences. The platform empowers non-technical marketers to swiftly create interactive experiences across various digital channels, capturing over 1.2 billion zero-party data records in the last two years. These data insights, including preferences, purchase motivations, and intentions, enable personalized campaigns that drive sales and conversions. Founded in 2010 and headquartered in the United States, Wayin secured a significant $15.40M Series D investment on 25th September 2015 with backing from US Venture Partners, Hasso Plattner Ventures, Dave Duffield, and Scott McNealy. The company operates within the Mobile and Social Media industries, cementing its position as a dominant force in harnessing zero-party data for marketing strategies.