Way

General Information

Company Name

Way

Founded Year

2020

Location (Offices)

Austin, United States +2

Founders / Decision Makers

Number of Employees

Industries

Information Technology, Marketing

Funding Stage

Series A

Social Media

Way - Company Profile

Way is a 2020-founded Information Technology startup with the slogan "Unlock the power of experiences." The company offers an all-in-one experiential platform that integrates highly bespoke curated experiences, one-time brand activations, and recurring experiential resources. By doing so, Way eliminates the need for excess third-party platforms, thus streamlining and unifying the customer's journey. The company's last investment was a $20.00M Series A investment on 01 November 2022, with funding from Tiger Global Management, Derive Ventures, and MSD Capital.

With its focus on experience management, Way aims to empower brands to launch and scale brand-defining experiences, ultimately elevating how people interact with these brands.

Taxonomy: experiential platform, brand activations, customer journey, technology integration, bespoke experiences, brand interaction, brand-defining experiences, recurring resources, brand elevation, event management, marketing experiences