Waterfront Magazine, established in 2003 and based in Toronto, focuses on creating a sense of community by directly engaging with over 100,000 readers in the Waterfront and Downtown area. This community-based publication, distributed through Globe and Mail newspaper and Canada Post, caters to the affluent, cosmopolitan, and upscale demographic. The magazine's influence extends beyond its readership to the influential audience of Globe and Mail, comprising business leaders and decision-makers. The magazine's appeal lies in its informed views and current opinions on local issues and events, catering to the unique lifestyle and interests of its target market. It offers comprehensive marketing support beyond traditional advertising, including design services at reasonable fees. Waterfront Magazine sets itself apart by prioritizing community engagement and a deeper understanding of the market beyond standard advertising. The presence of a well-connected Board of Advisors, including individuals such as Ross Munroe, Manuel Canales, and Linda Montgomery, underscores the magazine's potential for industry networking and growth. However, details about the last investment and headquarters location are not available, raising questions about the company's current financial backing and operational base. Overall, Waterfront Magazine presents a focused and engaging approach to community-based publishing, offering potential for further growth and influence. However, to assess its full potential and investment prospects, more information about recent investments and company operations is required.
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