Watching That

Watching That is a UK-based startup founded in 2016. The company's slogan "Monitor everything; Optimise anything." encapsulates its mission to become the leading monitoring and optimisation platform for the OTT industry. Its focus on analytics has garnered attention, culminating in a recent Seed Round investment on 21 September 2021 from First Party Capital. Watching That's monitoring and optimisation platform distinguishes itself by offering comprehensive, near real-time insights into every view across all devices. This approach grants customers unparalleled control over their audience and business, a valuable proposition in the dynamic OTT landscape. As the OTT industry continues to expand, Watching That's emphasis on granular monitoring and optimisation positions it at the forefront of this burgeoning sector. In the context of venture capital, Watching That presents an intriguing opportunity for investors seeking exposure to the rapidly evolving OTT industry. The startup's capacity to harness data for actionable insights aligns with current market trends, potentially offering investors an avenue for significant returns. Additionally, the recent Seed Round investment by First Party Capital underscores confidence in Watching That's value proposition and growth potential. Overall, Watching That's emphasis on comprehensive monitoring and optimisation presents a compelling case for both venture capitalists and industry stakeholders.