wasoko.com

Wasoko is a Kenyan startup that aims to revolutionize food distribution by connecting small stores to the digital economy, enabling access to essential products and services. The company's mission is to improve food distribution by efficiently harvesting and delivering fresh produce while ensuring fair profits for all involved parties.

Wasoko's disruptive approach involves connecting farmers, drivers, and retailers to deliver products at significantly lower costs and fresher quality. The startup is initially focusing on the least efficient markets, laying the groundwork for a future food supply-chain owned by the community.

By facilitating direct sales from farmers to urban retailers, Wasoko aims to increase farmer revenues, reduce retail prices, and foster community cohesion. Currently, the company is piloting its concept in Nairobi, Kenya, focusing on tomatoes due to their widespread cultivation and consumption in the region. It plans to expand to other products in the near future.

With a long-term vision to boost farmer incomes and incentivize increased food production, Wasoko aims to minimize the reliance on long, inefficient, and wasteful food supply chains.

Founded in 2013, Wasoko operates at the intersection of Consumer Goods, Logistics, Supply Chain, CRM, and Sales. The company recently secured a substantial $125.00M Series B investment on 16 March 2022, attracting support from a diverse group of investors, including Quona Capital, Tiger Global Management, Golden Palm Investments, JAM Fund, Vostok New Global, northstar.vc, Serafund, TriplePoint Ventures, Sujeet Kumar, and Pledge Ventures.