Vox Pop Labs

Vox Pop Labs is a social enterprise based in Canada that aims to empower informed decisions for everyone through innovative digital products and advanced analytics. The company specializes in decision support and public consultation platforms, leveraging data science and artificial intelligence to provide tools for individuals to make decisions that align with their views, values, and preferences. The standout product from Vox Pop Labs is Vote Compass, an interactive application that has been utilized by over 35 million people across 75 elections worldwide. This tool surveys users about their political views and then models their alignment with the policy platforms of different political parties in a given election. Vox Pop Labs has collaborated with major media organizations such as the British Broadcasting Corporation, the Australian Broadcasting Corporation, the Canadian Broadcasting Corporation, The Wall Street Journal, Grupo Globo, Mediengruppe RTL Deutschland, Sky News, France24, and Television New Zealand for the implementation of Vote Compass. The last investment in Vox Pop Labs was a Non-Equity Assistance investment from MassChallenge on 23 May 2017. The company operates in the Analytics and Information Technology industries and was founded in 2012.