Volleyball Bundesliga

Volleyball Bundesliga

Founded in 2014, Volleyball Bundesliga (VBL) is a service provider and innovation driver in the sports industry, specifically in volleyball. With 87 teams across the 1st and 2nd Bundesliga, VBL stands out for its joint management and marketing of both women's and men's teams in a way that sets it apart from other leagues. The league's primary responsibility is the organization of Bundesliga matches, with notable annual events including the Volleyball Supercup and the DVV-Pokalfinale in the SAP Arena Mannheim.

The organization's slogan "Home of Respect" encapsulates its brand essence, emphasizing the respectful and professional environment within the volleyball community. VBL has forged media partnerships that have significantly increased the visibility of women's volleyball, with a considerable live presence on free-to-air TV and growing spectator numbers.

In terms of media coverage, a minimum of 28 Women's Volleyball Bundesliga matches are televised on SPORT1, while all other games are streamed live on www.sport1extra.de. The Men's Volleyball Bundesliga, on the other hand, is broadcasted on Twitch's Spontent channel and Sportdeutschland.TV.

Looking at its future prospects, VBL offers diverse opportunities for companies to create emotional brand experiences and connect with unique target audiences through sponsorships. The organization's focus on storytelling in the digital age and the innovative approach to partnerships in volleyball present interesting avenues for potential investors who are keen on tapping into the sports industry.