Vivastream, founded in 2011 and based in the United States, offers a solution to streamline event data with its slogan "Don’t just collect event data. Streamline it." The company's last investment of $1.25M was received in a funding round on 30 September 2013. Vivastream's focus on Enterprise Software and SaaS aligns with the current market trends.
Vivastream's technology aims to enhance the understanding of audience behavior during events, enabling a single customer view for more effective sales and marketing strategies. Its Audience Intelligence Engine aggregates event data to identify the most engaged prospects by business topic, providing a prioritized list of leads in real-time.
The company's approach to calculating engagement scores for each attendee based on their interactions at events, including social media, session polls, RFID, and iBeacons, demonstrates its commitment to comprehensive event data analysis. This aligns with the growing demand for sophisticated data utilization in marketing and sales.
In summary, Vivastream's innovative approach to event data, supported by its recent funding, positions it as a noteworthy player in the enterprise software and SaaS industries, catering to the increasing demand for advanced event analytics and customer insight.
