Vital Choice Wild Seafood and Organics

Vital Choice Wild Seafood and Organics

Vital Choice was founded in 2001 with a focus on providing premium wild-caught seafood from well-managed fisheries, particularly wild Alaskan salmon. The company has since expanded its offerings to include sustainably farmed shellfish, organic foods, and marine-source nutritional supplements, aligning with the growing demand for healthy and sustainable food options.

As part of the 1-800-FLOWERS.COM, Inc. family of brands, Vital Choice benefits from a network that includes various everyday gifting and sharing products from recognizable names such as Cheryl’s Cookies, Shari's Berries, FruitBouquets.com, Harry & David, Moose Munch, PersonalizationMall.com, Simply Chocolate, The Popcorn Factory, Wolferman’s Bakery, and Alice's Table.

Vital Choice operates within the E-Commerce and Food and Beverage industries, tapping into the growing consumer trend towards healthier food options and sustainably sourced products.

Although specific details about the last investment and investors are not provided, Vital Choice's position within the larger 1-800-FLOWERS.COM, Inc. brand family suggests potential synergies and opportunities for growth, particularly in reaching broader consumer bases and leveraging cross-brand marketing and distribution channels.