VISIT FLORIDA

VISIT FLORIDA is the official tourism marketing corporation for the state of Florida, serving as the primary resource for travel planning for visitors worldwide. Established in 1996, it operates as a not-for-profit corporation through a public/private partnership by the Florida Legislature. The tourism industry in Florida has been flourishing, with 135.0 million visitors in 2023, contributing a substantial $121.5 billion to the state's economy and supporting 2 million jobs. Moreover, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated, demonstrating its significant economic impact. VISIT FLORIDA plays a pivotal role in facilitating the participation of the tourism industry in various marketing ventures, including cooperative advertising campaigns and promotional programs. It has established strategic partnerships with renowned entities such as Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. The corporation actively engages in domestic and international travel trade and consumer shows, media missions, and collaborates with travel agents, tour operators, meeting and event planners. Additionally, VISIT FLORIDA is responsible for operating Florida's four Official Welcome Centers, further solidifying its impact on tourism. As a company operating in the Advertising and Marketing industries, VISIT FLORIDA benefits from public funding allocated for tourism marketing by the Florida Legislature, which it matches dollar-for-dollar through partnerships with the tourism industry. While the last investment details are currently unavailable, the corporation's role in driving the tourism industry's growth and economic contribution positions it as a significant player in Florida's tourism landscape, with immense potential for further expansion and innovation.