Visit Dalarna

Visit Dalarna is the official visitor guide for the Dalarna region in Sweden, with a mission to market and sell Dalarna as a tourist destination both nationally and internationally. Currently, Dalarna is the fourth-largest tourist region in Sweden, aiming to become the leading and most attractive destination in northern Europe by 2030. The tourism industry in Dalarna is significant, with a turnover of 7.6 billion SEK. Visit Dalarna represents the region's tourism industry, promotes Dalarna as an attractive destination, and collaborates with businesses and organizations to drive development initiatives. Owned by the 15 municipalities in Dalarna, in close cooperation with 800 member companies, the company has approximately 40 employees and generates around 60 million SEK in revenue. Established in 2009, the company is headquartered in Rättvik. This company offers a significant opportunity for venture capital investment, considering its strategic positioning within the thriving tourism industry and its ambitious growth goals. With its unique ownership structure and strong collaboration with local businesses and municipalities, Visit Dalarna presents an attractive investment prospect. Additionally, its focus on becoming a leading destination in northern Europe by 2030 aligns with the growing trends in experiential tourism. The company's track record in promoting and selling Dalarna as a tourist hotspot, along with its substantial turnover, provides a solid foundation for potential investors.