Vericity, Inc. is a Delaware corporation that through its subsidiaries, Fidelity Life Association and eFinancial, LLC, provides life insurance protection targeted to the middle American market. Through innovation in product design and distribution that provides access to the middle market, including call center and web-enabled sales and underwriting processes, quick issuance of policies and an emphasis on products not medically underwritten at the time of sale, the company seeks to make life insurance more affordable for the middle market. Founded in 2013, the company operates in the Financial Services and Life insurance industries. Vericity, Inc. received a Private Equity Round investment on 01 January 2017 from J.C. Flowers & Co. This investment further solidifies the company's position and reflects investor confidence in its innovative approach to making life insurance accessible and affordable to the middle market. With a focus on leveraging technology and streamlined processes, Vericity is disrupting the traditional life insurance market and addressing the underserved middle American demographic.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Private Equity Round | Unknown | 1 | J.C. Flowers & Co. | 01 Jan 2017 |
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