Vera Bradley
We create bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
We create bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
Summary Analysis of Vera Bradley
Vera Bradley, a fashion and retail startup, founded in 1982, is renowned for its bold and thoughtfully designed pieces in the e-commerce, apparel, and travel and tourism industries. The company's mission emphasizes enriching everyday movements and marking life’s meaningful occasions through its unique and colorful bags and travel accessories.
The firm's commitment to empowering women to embrace their individual styles and diverse expressions is evident through its passion for design, artistry, and craft. Vera Bradley aims to champion women's diverse lifestyles, serving as a muse for independent women everywhere by rejecting conformity and embracing bold self-expression.
Notably, Vera Bradley's Co-founders, Barbara Bradley Baekgaard and Patricia R. Miller, have displayed genuine commitment to social causes. They established the Vera Bradley Foundation for Breast Cancer in 1993, raising a substantial $25.7 million to support critical advancements in breast cancer research, showcasing the company's dedication to making a positive impact beyond business.
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