Venalytica is an innovative startup founded in 2008 that employs an algorithm to connect consumers with products. It stands out by utilizing a ranking approach instead of filtering options, effectively integrating with various platforms including mobile phones and tablets. This strategy allows the company to engage with shoppers both online and in-store. Moreover, Venalytica leverages the data it collects from all platforms on consumer buying preferences to create an additional revenue stream with OEMs and consumer research firms. The company operates in the industries of Analytics, E-Commerce, Mobile, and SaaS. While details about the headquarters and the last investment are not available, Venalytica's unique approach to product discovery and consumer engagement presents an intriguing opportunity for potential investors.
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