Vaya Technologies

Vaya Technologies is a startup founded in 2021 and headquartered in the United States. The company's slogan, "Vertical SaaS Deserves Vertical Credit," embodies its mission to facilitate credit accessibility for small business (SB) entrepreneurs. Vaya collaborates with vertical SaaS companies, which are essential tools for SB owners, to integrate customized credit offerings into their core workflows. This strategy aims to drive feature adoption, generate revenue, and stimulate growth for both Vaya and its vertical SaaS partners.

Vaya's approach empowers SBs to obtain necessary credit seamlessly within the context of the vertical SaaS tools they rely on and appreciate. The company's co-founders, Ankit Singh and Soham Sen, bring extensive experience in building fintech products, shaping Vaya as a team of dedicated software product builders. The company recently secured a Seed Round investment on 30 November 2021, with participation from Pioneer Fund and MPG Fund.

The company's name, Vaya, carries a symbolic significance, meaning "to weave" in Sanskrit and "to go" in Spanish, representing its mission to bring together embedded credit, vertical SaaS, and SBs to grow collectively. Overall, Vaya Technologies demonstrates promising potential in reshaping the landscape of financial services for SBs, supported by its strategic focus on vertical SaaS integration and the backing of notable investors.