Value-Ad

Value-Ad is an analytics and information technology startup based in Australia, founded in 2004. The company's slogan, "Managing Leads: Improving Sales," encapsulates its core offering. Value-Ad specializes in driving revenue by optimizing the conversion of sales leads to actual sales. Their services include smart lead allocation, automated lead delivery, feedback collection, and reporting, tailored for both outbound call center and face-to-face sales environments. The company prides itself on its ability to mathematically analyze sales personnel to assign them leads with higher conversion potential, a process known as Smart Lead Allocation. This approach aims to make it easier for salespeople to convert leads into sales by delivering the right lead to the right salesperson at the right time. Notably, Value-Ad does not supply leads but rather manages clients' existing leads. The startup's longevity and reputation for delivering measurable and substantial results have attracted prestigious clients in the financial and technology sectors, with a significant presence in Australia, South Africa, and across SE Asia. While specific details about recent investment activities are not available, Value-Ad's track record and value proposition position it as an intriguing prospect for potential investors seeking exposure to the analytics and information technology sectors.