Used and Loved

Used and Loved is a second-hand search engine powering the creator economy, starting with curated second-hand fashion. Used and Loved is the first place in the world where second-hand style content creators can monetise from doing what they love: sharing their expertise to encourage more to move away from buying new. We know how important it is to reduce the overconsumption of new, but right now, nothing fills the void of the experiences between buying new and buying used. When you buy new, you have shoppable online content from influencers on nearly every platform, but nothing is enabled for buying used in the same way. We are working with influencers and content creators who already share their outfit inspiration pics on social media and have highly engaged followings. And our tool makes their content shoppable. We have built a second-hand aggregator/search engine, so when a creator uploads one of their looks to Used and Loved, they tag the search terms for each of the items, so our tool shows shoppers all the similar second-hand items available to buy so that the shopper can re-create those looks. Creators can also curate 'Live Lists' of all the very best hidden gems that only they find on Used and Loved. They trawl the second-hand web, so our subscribers don't have to! Subscribers will also get early access to the most popular looks on Shop the Look and access to our community chat.