Go (formerly Upward)

Upward is a Fintech startup founded in 2020, with a mission to provide an inclusive financial platform for gig workers. The company's slogan, "An Inclusive Financial Platform for Gig Workers," resonates with its goal of helping 5M US drivers and delivery workers save over $5,000 in taxes. Upward achieves this by organizing income, identifying business expenses, and tracking mileage to find the largest possible tax deductions. In August 2022, Google for Startups made a $10.00K grant investment in Upward, highlighting the company's potential and the confidence major players in the industry have in the startup. With a focus on empowering gig workers in the United States, Upward has positioned itself as a valuable and essential service provider in the rapidly evolving gig economy. Upward's dedication to addressing the unique financial needs of gig workers, combined with the recent investment from Google for Startups, demonstrates the startup's potential to make a significant impact in the fintech sector. The investments and the company's innovative approach make Upward a promising prospect for venture capitalists seeking opportunities in the financial technology space.