UPP

UPP is a food and beverage startup based in United Kingdom, with a vision to tackle the issue of food wastage. Founded in 2022, the company's slogan "80% of broccoli crop is wasted. upp™ harvests proteins from the 80%" encapsulates their core mission. Using AI harvest automation, UPP aims to extract nutritious and health-promoting proteins and ingredients from the 80% of broccoli crop that would otherwise go to waste. This approach not only addresses the problem of food wastage but also unlocks valuable, sustainable proteins and ingredients from existing produce, benefitting consumers, farmers, and the planet. In a £800.00K grant investment received on 15 June 2023, UPP garnered support from prominent investors including UK Research and Innovation and Defra. This signifies a strong endorsement of the company's innovative and impactful approach towards addressing food wastage in the United Kingdom.