Up2Go

Up2Go is a company dedicated to responsible collaboration, founded in 2009 with the aim of humanizing business. Its journey began by integrating a dynamic responsibility model into social media-based information sharing, which aimed to reduce the need for bureaucratic, hierarchical business management. Over the years, the company evolved with cloud-based sharing technology, enhancing team-based collaboration and decentralized decision-making. The SaaS offering, Social RASIC, focused on the 'who' (responsibility) in collaboration and was implemented on the Salesforce platform. With over 30+ releases, the company continuously improved its core application.

In response to the challenges posed by the COVID pandemic and the rise of AI, Up2Go recognized the need to incorporate the 'why' of collaboration. In 2022, purpose and strategy-based structures were added, simplifying the responsibility model and introducing a new user experience for collaboration. The company firmly believes that in the knowledge age, collaboration is synonymous with learning and knowledge creation. They embraced the role of AI in human knowledge development, positioning it in alignment with human rights and dignity perspectives, such as UNESCO's ten core principles for a human-rights-centered approach to AI ethics.

With a focus on positioning AI between purpose and human responsibility, shaRe spearheads a new era of collaborative technologies. Up2Go's innovative approach to responsible collaboration and their commitment to ethical AI integration make them a compelling prospect for potential venture capital investors.