Unmetric

Unmetric Analysis

Overview: Unmetric is a social media analytics company providing brands and agencies with tools to enhance engagement, increase certainty, and expedite reporting on their social media endeavors. The enterprise platform enables digital marketers to research, plan, and optimize branded social content while offering analysts the ability to report on insights to create more engaging content.

Clientele: Renowned global brands and digital agencies such as General Motors, Prudential, HomeAway, the Chicago Bulls, GroupM, and Ogilvy utilize Unmetric’s AI-powered insights, sourced from the owned channels of over 100,000 qualified brands across more than 30 sectors on Twitter, Facebook, YouTube, and Instagram.

Founding and Headquarters: Established in 2011, Unmetric is headquartered in New York City and has offices in Chennai, India and the U.S.

Last Investment: Unmetric secured a $5.50M Series B investment on 01 September 2013, led by Jafco Ventures and Nexus Venture Partners.

Investment and Market Potential: Unmetric's continued growth and strong investor interest, as evidenced by its last investment round, position it as a compelling player in the social media analytics space. With a proven track record and a diverse client base, Unmetric has the potential to capture a significant market share in the advertising, analytics, and social media sectors.