Underground Cellar

Underground Cellar is an innovative online marketplace for premium wine discovery and purchase. Founded in 2013 and based in San Francisco, California, the platform offers a unique approach to wine sales, spotlighting a different winery, region, or varietal daily. Customers have the chance to receive complimentary upgrades to rare and exclusive bottles from esteemed wineries through a randomized rewards system. With a focus on E-Commerce, Food and Beverage, and Marketplaces, the company enables users to purchase wine from its partner wineries, store up to 500 bottles, and have their selections shipped under optimal conditions from a state-of-the-art wine cellar in California's wine country.

The company's slogan, "Discover premium wines daily with exciting upgrades to rare and exclusive bottles, all stored in impeccable conditions," highlights its commitment to providing a unique and high-quality experience for wine enthusiasts. In its latest funding round in March 2022, Underground Cellar secured a Seed Round investment from the Rebel Fund, signaling investor confidence in the platform's potential for growth and success.